Agencies line up for Tories' DM account
The Conservative Party has called a review of its direct marketing account.
The party has contacted agencies with a brief to build public support
and help raise money. The review is being handled by the AAR.
The Tories are thought to be looking for an agency that has fundraising
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Political parties have identified DM as an effective way to build
support and raise funds.
In the lead-up to the 2005 general election, the Electoral Commission
stated that the three main political parties dramatically increased
their spending on DM, improving turnout by 2 per cent.
Of the £17.8 million the Tories spent in the run-up to that
election, £4.4 million was spent on DM - an increase of 269 per
cent on the sum spent on DM for the 2001 election.
In October last year, the party appointed Euro RSCG to handle its
advertising. Euro set up a subsidiary, Euro Referendum, to service the
business and created the "Bottler Brown" campaign and a press ad that
ran last year on the day that had been mooted for a general election.
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