The World: Los Angeles - Hyundai switches its creative account to WMG
Hyundai Motor America has shifted its creative work from Goodby, Silverstein & Partners to the World Marketing Group.
WMG, which is expected to take over the Hyundai work mid-way through
2009, already handles the brand's media accountability and creative
media planning.
Goodby, Silverstein has worked on the Hyundai account for almost 18
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months. It will continue to handle the car-maker's advertising
throughout the first quarter of 2009, including the prestigious Super
Bowl slot at the beginning of February.
Hyundai spent $455 million on ads in 2007, and $155
million up to June in 2008.
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