Healthcare Landscape launches monthly patient-nurse omnibus

by Dan Leahul, Brand Republic 26-Sep-08, 15:00

LONDON - Independent medical market research firm Healthcare Landscape has introduced a new patient and nurse omnibus program which it believes to be the first of its kind.

The new service provides companies with a cost-effective research panel of patients afflicted with a number of medical conditions and also connects marketers to specialist nursing staff.

Lila Mann, the agency's chief executive, said "We feel that this new service will provide agencies with further opportunities to enhance and add value to their own capabilities. We were one of the first to develop and build true patient panels and recognise that the omnibus is an excellent way to leverage our resources."

Healthcare Landscape, formerly known as The Patient Connection, began as a patient-driven research house and has expanded online through the use of online research ResBlogs.

Healthcare Landscape is also part of the Healthcare Professionals Voice, an online forum where physicians and other healthcare professionals can participate in a wide variety of market research projects.