Macmillan supports World's Biggest Coffee Morning with digital outdoor work

by Fiona Ramsay, Marketing 26-Sep-08, 11:00

LONDON - Macmillan Cancer Support is running a major digital outdoor campaign to promote its flagship fundraising event, The World's Biggest Coffee Morning, which takes place today.

The campaign, produced by creative agency Amigo Digital, is running in major shopping centres, doctors' surgeries, travel agents, newsagents, Post Offices, Premiership football grounds and major mainline rail stations.

The campaign creative is designed to work on screens as small as an ATM machine and as big as Europe's biggest digital screen in the Liverpool city centre.

With an animated feel, this year's creative work plays on the message of 'bringing a million mugs together as one'. Condensation that forms on a screen is then wiped away to reveal a steaming hot mug of coffee.

The campaign is supported by outdoor companies Clear Channel, EYE Corporation, Titan and Ocean Outdoor.

Amigo, which also developed the campaign for last year's event, was briefed to build on the awareness generated by that activity and develop creative that highlighted unity in the community.