Conde Nast unveils GQ India
MUMBAI - Conde Nast has launched its Indian version of GQ magazine celebrating India's hottest celebrities from the worlds of Bollywood, Cricket and Fashion.
The first issue of GQ India celebrates "The Good Life" with the faces of Saif Ali Khan, Yuvraj Singh and Arjun Rampal as cover stars shot by top fashion photographer Pascal Chevallier. The cover also features Macedonian supermodel Katarina Ivanovska.
The celebrities have been styled by British GQ's fashion editor David Lamb and fashion director of GQ India Arjun Bhasin. The launch issue also features an interview with Aditya Mittal of the super rich steel family who talks about his billions, fame and women.
Alex Kuruvilla, managing director, Conde Nast India, said: "Across every industry, the Indian man is more powerful than ever, driving growth and prosperity, and attracting the world's most prestigious brands.
"With a disposable income of $100,000 a year, the GQ India man is affluent, evolved, sophisticated and knows he's a trendsetter -- and enjoys being ahead of the curve. It's time he gets a magazine he deserves."
GQ India, which is a collaboration with distribution company the Living Media Group, aims to tap into the fast expanding Indian luxury market catering to men who have more disposable income than ever before.
The launch of GQ in India follows that of Vogue in 2007 and is being supported by above-the-line activities, including outdoors and television, across key cities as well as point-of-sale activity.
Oona Dhabhar, marketing director Conde Nast India, said: "We need to reach the elusive, affluent Indian man to ensure that GQ is positioned as a must-have for him.
"For the launch we will be using outdoors and television, where we will air a fun, engaging French commercial that we have adapted for India. I am sure the reader is going to connect instantly with the brand."
Che Kurrien, editor, GQ India, said: "GQ's outstanding editorial appeals directly to the country's wealthiest, most fashion-conscious men who have a passion for the finer things life has to offer.
"The new Indian man is earning and spending like never before, driving consumption in Asia's third-largest economy, attracting a slew of luxury lifestyle brands. GQ will be his guide to all things cool and stylish."
GQ India goes on sale today with a print run of 35,000 copies and priced at Rs 100 and features over 120 pages of luxury brand advertising.
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