Boots trims direct shortlist to three

by Joe Thomas, Marketing 29-Sep-08, 12:15

LONDON - Boots has narrowed down the search for a direct agency to handle its Advantage Card account to three following the removal of Rapier and Ogilvy from its earlier shortlist.

Partners Aldridge Andrews, Proximity and Lida remain in the running; the pitch will take place on 28 October.

Boots called a review of the account in August. The incumbent, Craik Jones Watson Mitchell Voelkel deciding not to repitch for the business. Parent Omnicom is in the process of merging Craik Jones with its sister agency, Proximity.