Oxfam launches interactive billboard campaign

by Becky Charles, Marketing 29-Sep-08, 14:37

LONDON - Oxfam has debuted a new format for an 'interactive' outdoor ad campaign.

The activity is designed to harness the British public's creativity to support the charity's mission to tackle poverty and injustice.

People are being encouraged to upload their own advertising slogans to the campaign website. The best of these will be shown on eight 3m-tall digital billboards in prime locations around London within 24 hours.

'We want people to tell us how they think the world needs to change, and these ads offer a blank canvas for them to express that as creatively, and publicly, as possible,' says Nick Futcher, brand manager, Oxfam.

The work is part of Oxfam's 'Be Humankind' campaign, devised by RKCR/Y&R.