Trinity Mirror rebrands Midlands operations

by Maisie McCabe, Media Week 29-Sep-08, 16:00

LONDON - Trinity Mirror is rebranding its regional division from Birmingham Post and Mail to Bpm Media (Midlands) in an attempt to better reflect the group's multi-platform approach to news.

The Birmingham business is set to move into new premises at Fort Dunlop next month. Outside Birmingham, the rest of the Midlands' business will be called Trinity Mirror Midlands.

Last month, Trinity Mirror announced it was fully integrating the online and newsroom operations of its Midlands newspapers, resulting in a series of editorial job losses. As a result of the changes the papers will be served by a single integrated newsroom and a centralised production unit.

Trinity Mirror's business in the North East have already been renamed as ncjMedia while the group's national division, responsible for the Daily Mirror, is also undergoing changes that include the departure of managing director Richard Webb.