Hyundai pulls £12m ad account from VCCP

by Darren Davidson, Brand Republic 30-Sep-08, 09:10

LONDON - Hyundai has ended its four year relationship with VCCP, which handles its £12m advertising account, and plans to take the business in-house.

The South Korean car manufacturer is to take the account in-house with its advertising agency, Innocean, in a move designed to increase cost-efficiencies.

Hyundai uses M&C Saatchi for its pan-European account and also appoints agencies on a project basis to handle individual product launches.

As a result of this arrangement, work from Europe has previously run alongside VCCP's campaigns in the UK.

Hyundai's relationship with M&C Saatchi is unaffected by the decision, following its appointment to the pan-Euro account in April. The agency will be given a wider remit.

VCCP won the UK business in 2004 after a final pitch against Abbott Mead Vickers BBDO.

The carmaker's UK activity extends to programme sponsorship through ITV1's US drama 'Six Degrees'.