Virgin Atlantic launches campaign to highlight James Bond film tie

by Staff, Marketing 30-Sep-08, 10:03

LONDON - Virgin Atlantic will support its partnership with James Bond movie Quantum of Solace with a national integrated drive.

The press, outdoor, online and promotional activity will highlight a Virgin Atlantic flight that the fictional spy is seen taking in the film, which will be released on 31 October.

The 'You Only Live Once'-themed ad for the airline's economy class seats promotes its latest fares and features Bond actor Daniel Craig. Ads for its Upper Class service emphasise check-in and security procedures, using the strapline 'Fastly superior'. Virgin Atlantic will also introduce pricing incentives with the travel trade.

Comments

Greg Tingle - 03/11/2008

Virgin, and specifically, Virgin Atlantic, beats them to the punch again. The Bond franchise is priceless and little wonder its now know as 'Buy Another Day'. Richard Branson nailed this, and along with V's deal with HBO's Entourage, is currently enjoying a stellar run, or at least that is the media and public perception. Perceptions often become reality, financial crush, crash or not. Adapting to the times and relevance is what its all about. Charles Darwin said, "In the long history of humankind \(and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed". Murdoch went on, "Big will not beat small anymore, It will be the fast beating the slow", and Australia's James Packer, "Internet is like electricity". I will be speaking of this article at CAP Down Under also. Brand Republic is quick and like electricity I see!