Telegraph.co.uk partners with Blinkx for ad-sharing deal

by Jacquie Bowser, Brand Republic 30-Sep-08, 11:20

LONDON - Telegraph.co.uk has signed a deal with Blinkx to supply the video-sharing site with Telegraph TV content for a share of the ad revenue earned.

Telegraph TV features breaking news clips, business analysis, arts and entertainment stories -- such as behind-the-scenes fashion show footage -- and various weekly shows.

Blinkx will run a wide range of this footage on its site alongside contextually relevant ads and the two companies will share the resulting ad revenue.

Mike Moore, general manager of digital at Telegraph Media Group, said: "We believe our content is up there with the best on the web, and we want to make sure that it reaches as many people as possible.

"We're pleased to be working with Blinkx, a company that has developed an innovative way for us to make Telegraph TV available to more people worldwide."

Blinkx's video advertising platform AdHoc scans videos to determine the theme of the content before delivering a relevant video ad.

Suranga Chandratillake, founder and chief executive of Blinkx, said: "News searches are among the most popular on our site, and we're constantly improving our audience experience by adding high-quality, diverse coverage of current affairs to our index."

Blinkx now has more than 350 partners and 26m hours of indexed video and audio content, including favourite TV moments, news clips, short documentaries, music videos and video blogs.