Cancer charity hunts digital shop for wide-ranging role

The successful agency will be appointed to help deliver a range of

campaigns for the charity, which will include online advertising and
e-mail marketing, encouraging people to donate to the charity.

Previously, the cancer charity has worked with digital agencies on a
project-by-project basis, but it is understood that the relationship it
is seeking with a new digital agency will span several campaigns.

Most recently, Ogilvy Interactive worked with the charity to produce a
viral film promoting Breast Cancer Awareness month, which begins on 1
October.

The film, highlighting breast cancer-checking techniques, features a
woman fondling the pectorals of a toned male model.

The viral links to a microsite that provides tips on checking for breast
cancer, as well as encouraging donors to give a regular sum in return
for a calendar featuring the male model.