MG OMD wins Eidos' £3m media brief
Eidos, the company behind the Lara Croft: Tomb Raider video games, has appointed Manning Gottlieb OMD to handle its £3 million UK media business.
InvENTS, the agency's specialist entertainment division, will handle the
account. It won the business after Eidos called a pitch following MPG's
decision to resign the account (Campaign, 2 June).
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The first work from the agency will involve the launch of the next Tomb
Raider game, Tomb Raider: Underworld. Other successful game franchises
owned by Eidos include Hitman, Championship Manager, Kane & Lynch and
Just Cause. In April, the Advertising Standards Authority upheld
complaints against four ads for the Kane & Lynch game and ruled that
they should be withdrawn.
Jon Brooke, the head of UK marketing at Eidos, said: "I'm certain that
Manning Gottlieb OMD's media planning and buying expertise is going to
help make the likes of Tomb Raider: Underworld hugely successful."
Eidos is owned by SCi Entertainment Group, which acquired the business
in 2005. Earlier this year, it announced a cost-cutting programme
designed to reduce staff levels by 25 per cent and to deliver £14
million in savings. This followed a strategic business review in which
SCi highlighted "disappointing game development" and a "failing to
realise the commercial return our creative ability and shareholders
demand".
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