Amnesty International casts 'ordinary people' at heart of latest campaign

by Kate Nettleton, Campaign 03-Oct-08

Mother has created a high-impact campaign for Amnesty International that will launch during the Secret Policeman's Ball at the Royal Albert Hall this weekend.

The 90-second film forms part of the content of the evening, and will be
shown without any Amnesty branding. A branded version will then run on
television and in UK cinemas, before being rolled out globally.

Directed by Kim Gehrig through Academy Films, the film uses the

strapline "you are powerful", and follows seven ordinary people, such as
a father, a young teenager, an elderly woman and a mother-to-be, shot in
everyday scenes.

The action then cuts to composited images of the characters intervening
in situations of human-rights abuses.

A track, entitled Until the Day is Done, from REM's new album
Accelerate, accompanies the film.