MediaCom receives top accolade at PPA awards

by Maisie McCabe, Media Week 03-Oct-08, 16:15

LONDON - MediaCom, Mindshare and Universal McCann were honoured for their use of consumer magazines at PPA Marketing's Magazine Advertising Conference and Awards yesterday.

MediaCom won agency of the year and was highly commended in the collaboration of the year category for their campaign with Bauer and Royal Marines recruitment.

Mindshare received the prize for best use of magazines for its campaign for Sure Men Quantum. Mindshare Performance was also highly commended for its work with BBC Worldwide for Mazda Motors.

IPC Media was awarded idea of the year over £250,000 for its work with P&G Summer Secrets. Universal McCann was highly commended in the same category for its work with Xbox 360 Global Challenge.

The National Magazine Company and P&G won the prize for collaboration of the year for Daz Liquitabs. Nat Mags also scooped the award for idea of the year under £250,000 for its work with Rise Communications for FAB lollies.