Additional Information
Content
Curvy Wonderbra model quits after being told to lose weight
LONDON - The curvy 30F model who was chosen to front Wonderbra's "real" women ad campaign has quit after being told she needs to lose weight and drop two dress sizes.
After choosing former New Look shop assistant Katie Green for its "real" women campaign Wonderbra suggested that she sign with Premier Model Management, which also has Kelly Brook and Myleene Klass on its books.
The agency told Green that despite being selected for the ads because of her curves the normal size for models was size 8 to 10 and that she needed to lose two stone.
Green said: "It's been very hard for me. They told me that I had to lose weight and be like the other models or I was finished, so I decided to quit. I did not want to sacrifice my health or happiness."
Wonderbra selected Green, who is 5ft10, a healthy size 12 and weighs 10st 5lb, following a nationwide search for "real" women to appear in an ad campaign for its larger bra sizes.
In August Wonderbra unveiled a mosaic of thousands of "real" women photographed during the search to form an overall image of a close-up of Green's bust.
Copy for the poster read: "D-G. Because we're more than a handful." and was intended to capture both the brand's playful tone and the attitudes of the women who took part.
A spokesman for premier Model Management said: "We advised Katie that commercial and lingerie models need to be an average size 10 as is requested by the market sector she wanted to model for.
"This is a healthy size that can be achieved through exercise and good nutrition."
Additional Information
Latest jobs Jobs web feed
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
- Head of Customer Analytics - Consultancy Harnham £90000 - £100000 per annum + benefits, London
Most read
Most commented

BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...









