Recruitment still leads online spend according to IAB

by Fiona Ramsay, Marketing 07-Oct-08, 08:00

LONDON - Recruitment is still the biggest sector category spending online with a 32.9% share of online revenues for the first half of 2008, according to new figures from the Internet Advertising Bureau and PricewaterhouseCoopers.

The sector increased its share of the market from 24.7% in 2007 and made up £553.5m of the £1.682bn online ad market for the first half of 2008.

Automotive accounted for 13% of online spend, up slightly from 12.5% the previous year. The property sector accounted for significantly more online market share, up from 5.7% to 11.1%.

However, technology's share of online revenue fell back year-on-year, from 11.1% in 2007 to 9.4% in 2008.

Finance also saw a dramatic decline in share for the first half of 2008, falling to 6.2% from 11.7%.

In online display, technology was the category spending most, taking a 17.3% slice of the pie. Finance accounted for an 11.9% share, followed by entertainment and media with 10.7%, and recruitment with 9.9%.