Top tips to beat the credit crunch
LONDON - Cut costs or invest in your products and services? Media Week asked industry leaders for their tips to avoid the worst of the financial fallout.
- "Companies need to look at streamlining their businesses at this time." Barry Sayer, chief executive, Clear Channel Outdoor UK & Ireland
- "Make sure you're absolutely focused on delivering value and then that you are maintaining your audiences." David Roddick, commercial director, Northcliffe Media
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That way, you will increase your share of voice as your competitors reduce theirs." Guy Phillipson, chief executive, Internet Advertising Bureau
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