VideoJug signs five content syndication deals

by Nikki Sandison, Brand Republic 07-Oct-08, 11:20

LONDON - VideoJug, the 'how to' video site, has signed content syndication agreements with Yahoo!, WikiHow, Kontraband, WonderHowTo and Tiscali -- all of which will go live within weeks.

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VideoJug estimates that the deals will increase its potential global audience to more than 60m viewers per month.

It will provide relevant video content to each syndication partner in return for licence fees and/or a share of advertising revenues.

The videos will all be sourced from VideoJug's library of 45,000 'how to' films, which cover a wide range of topics including: beauty and style, food and drink, health, DIY, sports, and parenting.

VideoJug said that its films are now syndicated on 27 platforms globally, including MySpace, MSN and YouTube, and are attracting attention from foreign language media groups.

Nancy Cruickshank, global CEO of VideoJug, said: "For VideoJug, video syndication is a central distribution tool -- no one expects consumers to only seek information in one place.

"The high profile partnerships we have announced today not only allow us to grow our brand, but will generate additional traffic and advertising revenue for all parties."