Bounty.com launches parenting TV channel

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Bounty.tv launches with 10 parenting-themed films, with new content being added every month.

It will offer a mixture of expert advice, practical and instructional help, commentary by real-life mums and dads, and reality TV clips following couples as they experience parenthood.

The TV portal is designed to complement Bounty's podcasts, which the company claims are downloaded at a rate of 8,000 a day.

Andrew Thomas, Bounty e-business director, said: "Today's 'digital mums' are more sophisticated and demanding in what they expect to see. High-quality video content cuts through the noise of other information and gives new and expectant mums straight answers to common questions and queries.

"Having a baby makes a woman re-evaluate her choices and become highly susceptible to brand switching. This is why online video is integral to our commercial strategy and we are confident that brands will take advantage of programme and channel sponsorship to gain a shift in mums' brand loyalty and connection."

Last month Bounty launched a site targeted at new fathers, Newdadsurvivalguide.com.