Chicago Town campaign compares prices with Pizza Hut and Domino's

by Gemma Charles, Marketing 08-Oct-08, 11:34

LONDON - Chicago Town Pizza is rolling out a hard-hitting, price-led ad campaign highlighting the fact that consumers can save £9 by choosing its Takeaway Pepperoni pizza over the equivalents from Pizza Hut and Domino's.

In a six-week press campaign starting on 9 October, the Schwan's-owned frozen pizza brand will run ads in The Sun, Daily Mirror, Daily Mail and Metro to reach 4m of the core Takeaway target audience.

Chicago Town claims that independent research for the past two years showed that its Takeaway range has been voted tastier than Pizza Hut and Domino's in blind taste tests. The Takeaway range differs from most other frozen pizzas because it has a fresh dough base.

A spokesperson for the brand said: 'As the credit crunch bites we want to show consumers that we have a fantastic value proposition.'