ABTA campaign to promote package holidays

by Alex Brownsell, Marketing 08-Oct-08, 14:05

LONDON - The Association of British Travel Agents (ABTA) is running a campaign to promote the benefits of package holidays, in the wake of the high-profile collapse of travel company XL Leisure Group.

The national press drive, entitled 'Book with confidence', will emphasise that consumers' holiday bookings are safer if made through an ABTA member.

The campaign, which will be rolled out initially in the travel section of The Daily Telegraph, will continue with a series of advertorials that will run in regional dailies from 13 October.

Anyone who buys an ATOL-protected package holiday is covered financially in the event of a tour operator's failure, but those who book flights or hotel accommodation directly are not.

ABTA chief executive Mark Tanzer said he hoped that the 'strength of the ABTA brand' would allay consumers' fears when buying a holiday.

ABTA is currently hosting its annual Travel Convention in Gran Canaria.