Daily Mail Saturday edition to cost 80p

by John Reynolds, Media Week 08-Oct-08, 16:30

LONDON - The Daily Mail is to raise the cover price of its Saturday edition for the first time in five years, from 70p to 80p, making it 20p more expensive than its mid-market rival The Daily Express.

The cover price of the weekday issue of the Daily Mail will remain at 50p, as will the £1.50 cover price of The Mail on Sunday.

The Saturday edition of Associated’s flagship national paper last increased its price from 60p to 70p in October 2003.

The Daily Mail increased the cover price by 5p of its daily edition from 45p to 50p in April this year, a move which prompted the Daily Express to accuse it of staggering hypocrisy.

The change comes amid a flurry of cover price hikes across the national press in the quality market, with The Independent, The Times and The Telegraph all raising their respective cover prices.