Cosmo bulks up with men's supplement

by Sarah Crawley-Boevey, Brand Republic 09-Oct-08, 14:00

LONDON - Cosmopolitan is bestowing its attentions on the male mind with a 36-page supplement in its November issue, fronted by celebrity couple Vernon Kay and Tess Daly, bringing in ads for men's fragrances and fashion.

The 36-page 'What Men Really Think...' guide forms part of the magazine's special Men versus Women issue and will include a series of interviews with male celebrities.

Ashton Kutcher talks about what men think about older women, Ricky Gervais covers what men really think about what women want, and pop band McFly discuss dating.

The latest fashions will be modelled by six famous men including John Barrowman and Rick Edwards.

The NatMags publication interviewed nearly 3,000 men and women for the issues and claims to offer an "in-depth insight into all aspects of male and female behaviour, from sex to shopping".

As well as appearing on the magazine cover, TV presenting couple Daly and Kay will act as beauty testers, reviewing the latest men's fragrances, and will offer their own thoughts on which sex has the easier life.