Cobra Beer revamps can design

by Gemma Charles, Marketing 09-Oct-08, 15:21

LONDON - Cobra is rolling out a fresh look for its Cobra 5% Premium Beer cans to increase standout on supermarket shelves.

The overhauled design, created by Landor, will be rolled out in the coming weeks. The latest development follows the redesign of the brand's Cobra 5% Premium bottles as well as Cobra Zero%, Cobra Light and the Cobra Bite range of naturally flavoured lagers.

Will Ghali, marketing director of Cobra Beer, said: 'The packaging certainly has a more contemporary look to it and, crucially, will significantly increased stand-out on shelf.'