Additional Information
Content
Marisa Miller fronts new Harley-Davidson campaign
MILWAUKEE - Harley-Davidson has teamed up with US supermodel Marisa Miller in a new marketing campaign to launch the V-Rod Muscle motorcycle.
Kicking off on October 13, the print campaign features the former Sports Illustrated swimsuit model stretched atop the V-Rod Muscle, and will run in lifestyle magazines GQ, Esquire, Complex, Road & Track and Trader.
Ads will make use of new SnapTell technology, which provides access to exclusive content upon photographing the ad with a mobile phone camera.
The campaign was pre-launched on October 6 on Harley-Davidson's official YouTube channel, with a "making of" video showing a behind the scenes look at the Marisa Miller photo shoot.
Mark-Hans Richer, senior vice-president and chief marketing officer for Harley-Davidson, said: "The V-Road Muscle stands out in a crowd of copies and generic motorcycle profiles. It stretches the very definition of what it means to be a Harley-Davidson motorcycle."
Miller said: "To represent such an iconic American brand is incredible. I have grown up watching my dad and uncle ride Harleys. It's amazing to circle back at this point in my career, and work with a brand I have so much respect for."

Additional Information
Latest jobs Jobs web feed
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
- Digital/Ecommerce/Online Marketing Executive Alpari (UK) Ltd Up to £35,000 + bonus & benefits, City of London
Most read
Most commented

BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...









