British Gas creates "green" game for children
LONDON - British Gas has launched an online game to encourage 7-14 year olds to do their bit to help the environment.
The game, http://www.generationgreen.co.uk/games/eco-rangers, features Professor Green and the Eco-rangers and allows children to customise their own characters and take on evil Baron Fossilosis over five levels of gaming. The application was developed by LBi.
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All of the levels are based around environmental concerns, and aim to inform children about what to do to make a difference in the real world.
TV and online advertising will drive traffic to the site.
British Gas... online game
Tags
- green |
- Consumer Services |
- Digital |
- Web |
- Brand Building |
- environment
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Comments
Chee Lau - 12/10/2008
Love it! Been playing this with my kids, it certainly has a good mix of entertainment and education. My kids don't want to stop playing it .