Ford books 12-pages in Glamour to back new Ka

by Alex Brownsell, Marketing 13-Oct-08, 14:56

LONDON - Ford is to promote its redesigned Ka model with a 12-page ad feature in next month's edition of Glamour magazine.

The female-focused campaign is part of the initial activity for the model, which will build-up to a full above-the-line campaign early next year. The new car debuted at the recent Paris motor show and it will appear in the new Bond movie, Quantum of Solace, driving by Bond girl Olga Kurylenko.

The ad feature will run in the Conde Nast title in its national editions in the UK, France, Germany, Spain, Italy and the Netherlands.

The deal, brokered for Ford by WPP agency MindShare, includes an introduction to Kurylenko, who plays Camille in the Bond film, a feature on the film itself, a location diary of the exotic locations involved in the filming, a fashion feature on getting the Bond girl look, and a fashion shoot involving Camille and the all-new Ford Ka.

Edward Sharp, managing partner at MindShare, said: 'MindShare focused on Glamour because it addressed the target demographic: successful young women.'