Wieden & Kennedy launches new Nike spot

by Kate Nettleton, Campaign 14-Oct-08, 09:40

LONDON - Nike's latest TV spot, which launched in America this weekend, follows the lives of two athletes in the National Football League.

The spot, entitled "Fate", was created by Wieden & Kennedy's Portland office and traces the lives of the American football players, LaDainian Tomlinson, a San Diego Chargers All-Pro running back, and Troy Polamalu, the Pittsburgh Steelers safety, from early childhood.

The ads were directed by the film director David Fincher, whose porfolio of movies includes Fight Club, Se7en and Panic Room.

Comments

joe woollen - 11/11/2008

love it, it's like a really special and clever film scene where all the pieces come together... but I'm left feeling that I've missed something, or that big tackle at the end is not as significant as it should be \(too nonchalant an event in the film maybe)?