Arsenal FC sets new online goals with Your Arsenal

by Dan Leahul, Brand Republic 15-Oct-08, 11:30

LONDON - Arsenal FC has launched Your Arsenal, an online community where official club members can interact more closely with their favourite football club, watch videos and upload content.

Created by social network design company 10Duke, Your Arsenal members can view exclusive Arsenal FC videos, upload their own photographs, vote on daily polls, play games and discuss the squad on the Arsenal message board.

The website also provides links to the Arsenal merchandise shop, Arsenal online TV and mobile channels. A 'My Arsenal Twin' feature lets members upload their photographs to see which Arsenal player best resembles them.

Richard Glover, general manager of Arsenal Broadband, said: "We wanted to give official members more direct engagement with the club. Your Arsenal creates real dialogue with our members and allows them to interact with Arsenal in a way which has not previously been possible.

"It was an easy decision to pick 10Duke to be our partner. Their expertise in working with major sports organizations combined with their suite of social networking components enabled them to quickly and cost-effectively create a highly engaging community for Arsenal FC."