IPC launches new-look Nuts website

by John Reynolds, Media Week 16-Oct-08, 10:55

LONDON - Lads' brand Nuts has overhauled its website, Nuts.co.uk, with the revamped site boasting new features including an entertainment reviews section.

The move comes as Nuts, which is suffering a loss in circulation of its magazine, looks to drive more consumers to its website.

Owner IPC said the new-look site, which it said will be easier for users to navigate, follows extensive research and will offer clients new ad opportunities.

New features include a "Ten-second Reviews" section, which will cover reviews of movies, games, DVDs, gadgets and music for young men; Spambanks, which will house humorous content; and a relaunched Football section, including a daily blog.

According to ABCe figures, www.nuts.co.uk saw a 121% year-on-year increase, to 1,398,243 unique users in June.

Andrew Sanders, digital sales director, said Nuts has "created a host of new high impact formats that will engage the audience and deliver results for advertisers without disrupting the user experience".