Musto to roll out new stores designed by rpa:vision

by Jacquie Bowser, Brand Republic 22-Oct-08, 09:45

LONDON - Interior design agency rpa:vision has created a new retail concept for sports clothing retailer Musto, which is to double its store presence across the UK.

Rpa:vision's brief was to create a 3D environment that will drive product sales and enhance the Musto brand image.

Up to 20 new stores will be opened across the UK over the next few months and through 2009, ranging from 1000-1500 sq feet, all of which will be high street focused.

The stores will feature performance demonstration areas with displays explaining the technical science behind Musto's product ranges.

Rpa:vision will also be restyling Musto's 10 existing stores, in addition to creating the look for concessions, shops in shops, and exhibitions.

Nigel Collett, design director of rpa:vision, said: "Our new concept is designed to inspire the consumer and convey the quality and performance synonymous with Musto's brand heritage.

"We have worked on a concept that is confident, straightforward, engaging and dynamic to fit the Musto brand values."

Brighton is the site for the first new store, due to open at the end of this month.

Paul Rooke, retail director of Musto, said: "Rpa:vision were tasked to provide a contemporary store concept that built on Musto's brand values and heritage, whilst helping the brand resonate with a broader audience.

"In a short space of time rpa:vision have produced a turn-key solution that matches our ambitious roll out for 2009."

Musto has been making sailing and country sports products for over 35 years. It was founded by Olympic sailing medallist Keith Musto.