T-Mobile launches £6m Christmas campaign

by Fiona Ramsay, Marketing 22-Oct-08, 12:30

LONDON - T-Mobile is launching an ad campaign promoting its pay-as-you-go offering in the run-up to Christmas.

The activity, created by Saatchi & Saatchi, focuses on a ‘Double your credit' deal to support T-Mobile's Top Up & Stretch tariff, which offers pay-as-you-go customers who top up by £10 during the week an extra £10 free credit to use that weekend.

The multimedia campaign will run for eight weeks, spanning TV, outdoor, cinema, online and in-store activities. Cinema advertising will be at the heart of the campaign, which will also be used to promote Samsung pay-as-you-go handsets.

Following on from the previous ‘Welcome home' campaign, the new creative will centre on a chase.

The TV spots show a character running out of a convenience store, being chased by the shop owner and his wife because he has not been visiting the store as a result of his mobile phone top-ups lasting longer.

Sam Taylor, head of advertising and sponsorship at T-Mobile, said: ‘The "Double your Credit" message captures the essence of this offer and, at a time when many consumers are watching their finances, it's important that every customer knows how they can make their top-ups last longer.'