The Sun launches Bond-themed MP3 giveaway

by Alison Donnelly, Marketing 23-Oct-08, 00:01

LONDON - The Sun is rolling out a TV, radio and print ad campaign to advertise its giveaway of 'Quantum of Solace'-branded MP3 players.

Creative agency Brothers and Sisters has developed a Bond-themed TV spot to support the News International title's giveaway and to communicate how much entertainment the newspaper offers.

The 30-second ad starts with a reader humming the Bond theme as he walks down a street reading The Sun and listening to his free MP3 player. Everyone on the street ends up joining in, singing in unison to the well-known tune.

The free MP3 player offer starts in the paper this Saturday.

The TV spot was written and directed by Brothers and Sisters' Mark Harris and Sam Washington, the team behind the agency's ‘We've got balls' campaign for The Sun last summer.