Hanft Raboy creates new Ask.com UK campaign

by Hadassah Nymark, Campaign 24-Oct-08, 10:35

LONDON - Ask.com has launched a new UK TV campaign, created by US agency Hanft Raboy and Partners, rather than its local agency Fallon.

The new work promotes the search engine as the most effective online tool for answering people's questions.

In a series of three TV commercials, a pregnant woman, a police officer and a schoolboy are followed as they go about their days, with characters at their sides answering unspoken questions.

The TV campaign is a change in direction for the Ask.com brand, and aims to make it appear less technical and more focused on the people it aims to help.