Comparethemarket.com continues sponsorship of Channel 4 drama

by Alison Donnelly, Marketing 24-Oct-08, 12:21

LONDON - Insurance price comparison website comparethemarket.com, is extending its sponsorship of Channel 4's drama programming strand for a further year

The sponsorship will cover new and classic drama shows on Channel 4, More 4, E4 and 4OD.

The deal provides the online company with integrated branding throughout Channel 4's drama content sites, bespoke microsite with link to its website and traffic drivers including editorial support and sponsor credits on show clips.

Comparethemarket.com will sponsor Channel 4's US acquired shows including ER, Brothers and Sisters, and Dirty Sexy Money. The deal also makes the company the sponsor of the returning flagship drama Shameless, and new British dramas.