Cobra Beer runs sales promotion to support Dave sponsorship

by Alison Donnelly, Marketing 24-Oct-08, 17:00

LONDON - Cobra Beer has tied up with UKTV's Dave to help promote the station's newly commissioned programme Argumental.

From early November, the beer brand is running a sales promotion initiative whereby students in 400 student unions who buy two Cobra beers will be given Dave-branded USB sticks, which have clips from the start of the series saved inside.

The deal continues Cobra's support of Dave with the beer brand having signed a £2m, one-year primetime sponsorship deal with the channel earlier this year.