Unlocking the potential of affiliate marketing

by SpeakersChannel.tv, Brand Republic 27-Oct-08, 09:45

Spokesmen from Whitbread, Hilton and OMG are among the industry-leaders revealing the risks and rewards of affiliate marketing in this free online video. With marketing budgets under increasing pressure hear how your business could capitalise on the relative trackability and cost-efficiency of affiliate networks.

This video addresses "the big fear" around loss of brand control as well as exploring other key considerations, such as how hands on marketers need to be and how marketers can grow their affiliate programme. Watch now.

Speakers Channel videos are compiled using interviews and presentation excerpts from the top speakers at Revolution, Marketing, Marketing Direct and Campaign conferences.