Ministry of Sound uses direct approach for relaunch of website

by Milly Glaister, Media Week 27-Oct-08, 10:35

LONDON - Ministry of Sound has relaunched its flagship website to allow it to sell its entire range of products and events direct to consumers.

The global music and clubbing brand formerly relied on third-party retailers to sell its range of branded music on both CD and digital download, merchandise and tickets for club events.

In a further step to enhance the presence of its own branding on the new site, Ministry of Sound has decided to remove third-party advertising from the revamped website. It claims such ads invite potential customers to spend money elsewhere and distract from the user experience.

Timed to coincide with the release of this year's compilation, "The Annual 2009", the redesigned site has been built of a modified version of Trinity Street's e-commerce platform.

Design for the site was handled by digital creative agency Delete with Ministry of Sound building systems to track and profile customers' preferences.