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Moet delivers crystal-clad champagne in time for Christmas

LONDON - Moet & Chandon will give consumers the chance to buy personalised bottles of champagne with words formed from Swarovski crystals at its temporary central London boutique, which will launch on December 3.

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The Atelier Moet will be the UK's first temporary champagne store, open from December 3-28, offering unique Christmas gifts through its bottle personalisation service.

Consumers will be able to visit the temporary space, located at 70 New Bond Street, London, to buy a bottle of Moët & Chandon champagne, hand-customised with a requested name, monogram or the date of the customer's choice made with Crystallised Swarovski Elements.

They will be able to purchase a 75cl bottle and arrange for home delivery the next day for £50. Alternatively customers can watch the artisans at work in the boutique applying the crystals by hand and take the bottle away with them for £75.

Larger formats will also be available, up to the 1500cl Nebuchadnezzar bottle, and customers will also be able to order over the phone.

Sally Warmington, Moët & Chandon brand director, said: "As the UK's favourite champagne we are thrilled to offer this unique gifting idea to consumers who want to give their loved ones and friends something a little different to celebrate this year."

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