Pepsi and MySpace partner for music venture

by Elizabeth Clifford-Marsh, Revolution UK 28-Oct-08, 10:05

LONDON - Pepsi has partnered with MySpace to launch a branded music-finder that helps users locate the best new and live music available on the social networking site.

Aimed at 20 to 30 year old consumers, Pepsi Maxcast will be curated by seven artists and DJs offering MySpace users access to regular tracks, organised by genre.

The initial line-up of curators includes Carl Barat, Sam Sparro and Jodie Harsh, with more artists expected to be involved in the future.

Maxcast will include ‘Access All Areas' sections and video profiles providing insights into each of the curators' lives, along with music players showcasing new music recommendations and a ‘This Week' area where fans can get inside gossip and news from the performers.

Users will also be able to post their own gig flyers, recommend new music and vote for new talent to be included on the Maxcast Radar.

The launch will be backed by an ad campaign on MySpace by Mindshare.