MySpace users raise money for charities with innovative app

by Dan Leahul, Brand Republic 28-Oct-08, 16:20

LONDON - Charity shopping website aGoodCause.com has teamed up with MySpace to create an application that allows users to give money to charity, without having it come out of their own pockets.

The Aid Maker application can be added to any MySpace profile and raises money for charities while users shop online.

By shopping through affiliated aGoodCause.com websites, such as eBay, Amazon or the Apple Store, a proportion of the profit goes directly towards funding a charity, such as Save the Children, the Red Cross of Amnesty International.

Jamie Kantrowitz, senior vice-president of marketing, entertainment and content at MySpace International, said: "Social action on the web is a thriving environment and MySpace is driving this on a global scale.

"We support our users to promote the causes they are passionate about, which is why we've partnered with aGoodCause to give Myspacers a unique opportunity to take action and make a real difference."

The partnership has been launched in seven countries including the UK, France, Germany, Italy, the Netherlands, Sweden and Denmark.