IDS negotiates six-figure Royal Marines TV deal

by Emma Barnett, Media Week 29-Oct-08, 12:01

LONDON - IDS, the sales house for Virgin Media TV, UKTV and Setanta Sports, has negotiated a six-figure sponsorship deal with the COI, on behalf of The Royal Marines, promoting careers across three separate TV channels.

The COI-funded deal will run during November and will feature Royal Marines sponsorship idents around a selection of programming on Virgin 1, Bravo and Setanta Sports.

The series of idents aim to create a narrative flow across the ad break by introducing the viewer to a series of "awareness tests" or "visual puzzles" to take part in at home. The first ident sets up the test and the second, reveals the answer.

There will be four separate creative treatments set in both the real world and military environments.

The deal was negotiated by Davina Barker, commercial development manager at IDS and Lisa Rippon, comms planning manager at Carat.