Posh strips down to underwear for Giorgio Armani

by Ben Bold, Brand Republic 30-Oct-08, 10:00

LONDON - Following up on its well-exposed David Beckham ads, Emporio Armani has signed a £12m deal for the footballer's wife Victoria to appear in ads for its ladies' underwear.

Victoria Beckham is set to make her Armani debut across media including billboards and posters and possibly on the backs of buses, from early next year, promoting the brand's new spring/summer collection of bras and knickers.

She has signed a three-year deal with the fashion brand, which is well-known for its provocative ad campaigns.

Giorgio Armani said: "Who better than Victoria Beckham to launch our new global Emporio Armani underwear campaign."

"Victoria is a style icon, a dynamic lady whose influence and recognition will add great excitement to the continued international growth of our underwear business."

Victoria Beckham said: "To be given this opportunity to work with Armani is thrilling. I have so much respect for him."

David Beckham's barely garbed body has featured in Emporio Armani ads for the last two fashion seasons.

Last week it was reported that the footballer is to return to Europe, on loan to Italian football club AC Milan.