Delegate places disappearing fast for email marketing conference

by Nikki Sandison, Brand Republic 30-Oct-08, 11:45

LONDON - Delegate places are going fast for Brand Republic's 'Sophisticated and Relevant Email Marketing' conference in December, which will showcase how to achieve next-level, sophisticated email campaigns.

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The one-day conference will feature marketing and web professionals who have taken their email marketing to the next level, including: Andrew Berks, brand communications manager at EasyJet; Jared Green, senior marketing manager at EBay UK; and Charlotte Robertson, head of marketing for Sky's online business unit.

The brand-led sessions will explain how to:

1. Grow your database with a list of consumers that want to receive your communications.

2. Segment your data: target your audience with information that's relevant to them and increase the chances that what you're saying resonates with your audience.

3. Personalise your emails: explore advanced ways of offering tailored content that appeals to each individual's needs.

4. Innovate your email communications: content variations, affiliates, tags, links or images? Gain standout by using fresh ways to cut through.

The conference takes place on December 9 at Grange City Hotel, Central London, in partnership with Marketing, Revolution, Campaign and Marketing Direct.

Last year's email marketing conference gained a 98% satisfaction rate.