Lego brings back 80s 'Kipper' ad
LONDON - Lego is celebrating its 50th birthday by bringing back its 1981 'Kipper' advert.
The TV ad, created by TBWA, was voted one of the 100 greatest adverts ever by viewers of Channel 4.
The ads, which were taken off air in 1982, will be aired from Friday across UK cinemas nationwide for a month. The first showing coincides with the launch of the latest James Bond film ‘Quantum of Solace'.
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The animated ad and its Tommy Cooper voice-alike. Show what you can make out of LEGO bricks by way of a battle between a mouse which, when threatened by a cat, turns into a dog. The cat turns into a dragon and so on to a submarine and a submarine-eating kipper. The submarine eventually morphs into an elephant, the mouse rebuilds and the elephant faints.
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Comments
jezwaspsrule - 30/10/2008
I remember the ad; amazing that they had to get a Tommy Cooper voice-alike rather than the real thing. I mean, he was hardly Michael Douglas
dano - 30/10/2008
How old were you at the time Jez- 33?
jezwaspsrule - 30/10/2008
I was a mere stripling
charlie robertson - 30/10/2008
The idea is timeless for the brand - re-expressions of it should have been done before now
David Llewelyn-Jones - 30/10/2008
i was -1 when this ad originally aired, just missed it!