Lego brings back 80s 'Kipper' ad

by Ed Kemp, Marketing 30-Oct-08, 12:00

LONDON - Lego is celebrating its 50th birthday by bringing back its 1981 'Kipper' advert.

The TV ad, created by TBWA, was voted one of the 100 greatest adverts ever by viewers of Channel 4.

The ads, which were taken off air in 1982, will be aired from Friday across UK cinemas nationwide for a month. The first showing coincides with the launch of the latest James Bond film ‘Quantum of Solace'.

The animated ad and its Tommy Cooper voice-alike. Show what you can make out of LEGO bricks by way of a battle between a mouse which, when threatened by a cat, turns into a dog. The cat turns into a dragon and so on to a submarine and a submarine-eating kipper. The submarine eventually morphs into an elephant, the mouse rebuilds and the elephant faints.

Comments

jezwaspsrule

jezwaspsrule - 30/10/2008

I remember the ad; amazing that they had to get a Tommy Cooper voice-alike rather than the real thing. I mean, he was hardly Michael Douglas

 
 
 
dano

dano - 30/10/2008

How old were you at the time Jez- 33?

 
 
 
jezwaspsrule

jezwaspsrule - 30/10/2008

I was a mere stripling

 
 
 
charlie robertson

charlie robertson - 30/10/2008

The idea is timeless for the brand - re-expressions of it should have been done before now

 
 
 
David Llewelyn-Jones

David Llewelyn-Jones - 30/10/2008

i was -1 when this ad originally aired, just missed it!

 
 
 

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