Beatles to get own Rock Band computer game

by Ben Bold, Brand Republic 31-Oct-08, 09:00

LONDON - Beatles fans will soon be able to jam along to their favourite classic tracks in a special edition of videogame Rock Band, following a deal between the band's label Apple Corps, game developer Harmonix and MTV Games, which has also been approved by the band's surviving members.

EMI Music, Harrisongs and Sony/ATV Music Publishing have also agreed to make the Beatles' music available in interactive video game format. The game will appear on retailer shelves next year.

The 'Rock Band' series has proved very popular with games console owners. In it, players take up simplified versions of musical instruments, from guitars to drums, and a microphone. They then "perform" songs according to on-screen prompts, while their musical efforts are mixed into the game's audio.

The Beatles game has the full backing of and input from Beatles Sir Paul McCartney and Ringo Starr; as well as the widows of George Harrison and John Lennon - Olivia Harrison and Yoko Ono Lennon.

Giles Martin, the son of The Beatles' producer George Martin and the co-producer of The Beatles' 'Love' project, is producing the musical aspect of the game.

McCartney said: "The project is a fun idea which broadens the appeal of The Beatles and their music. I like people having the opportunity to get to know the music from the inside out."

Starr, who recently posted a video on his website warning that people should not send him any more fan mail, said: "The Beatles continue to evolve with the passing of time and how wonderful that The Beatles' legacy will find its natural progression into the 21^st century through the computerized world we live in. Let the games commence."

This summer Guns 'N Roses agreed that the first track from their long-delayed new album would be released via 'Rock Band 2' in September.

The original 'Rock Band' has sold 2.5m copies and brought in extra revenue from downloads, with more than 15m have sold at $1.99 each. The game is available on Playstation 3, Xbox and Wii consoles.

Comments

Mark Williams - 31/10/2008

Reports of Sir George Martin's demise are greatly exaggerated... Thankfully, he's still alive and kicking. Are you trying to start a new Beatles-related conspiracy theory along the lines of 'Paul is Dead' from the late '60s? Tut, tut...

Oliver Gandy - 31/10/2008

LATE producer? When did he die? Do your research Ben Bold, you big muppet!

Daniel Farey-Jones - 31/10/2008

Well spotted Mark and Oliver and apologies to George Martin! He is indeed still alive and kicking and no longer 'late'. News ed.

Ben Bold - 31/10/2008

Shameless news ed! You had your chance above to admit that the "late George Martin" line was your very own. I hand over the donning of the muppet costume to you, Mr Farey-Jones.