The Week: Advertising News - Corrie in five brand tie-in
Coronation Street will celebrate its 50th anniversary by partnering five British brands.
ITV Global Entertainment, which is negotiating the deals, has drawn up a
list of partners, which includes soap, tea, coffee, chocolate and bread
brands. It hopes to finalise the deals by January. The tie-ins will
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enable the brands to use Coronation Street's actors in their marketing
activity, an anniversary logo, and give them the right to create
licensed products and incentives.
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