Look Media hired for Wilkinson store rebrand

by Maisie McCabe, Media Week 06-Nov-08, 14:10

LONDON - Mobile outdoor company Look Media is launching a two-month campaign, booked by independent agency Forum Advertising & Marketing to rebrand hardware retailer store Wilkinson.

The campaign will use Look Media’s scooters with four-sheet posters, as well as people carrying illuminated backpack billboards to inform consumers about the rebranding and new-look stores.

The campaign starts at six of the 300 Wilkinson stores including Leicester, Walton-on-Thames in Surrey, Penge in southeast London, Sheffield, Leighton Buzzard, Bedfordshire and Redruth, Cornwall.

John Dick, sales director, Look Media, said the benefit of this type of media was that it could reach people on the spot, rather than waiting for them to pass by a site.

Look Media specialises in targeted solutions, which its claims, enable brands to communicate face-to-face with targeted audiences.