Newsquest rolls out price comparison service
LONDON - Newsquest Media, the regional newspaper group, is rolling out money and insurance comparison services across its portfolio of local sites through a partnership with BeatThatQuote.com
Newsquest's 132 local newspaper sites will embed a price comparison service within channels such as cars and health.
The technology will be provided by Beatthatquote.com, but the service will be branded by Newsquest.
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It marks the first time the publisher of 300 titles has had a dedicated and integrated finance partner, and is the latest in a series of moves to invest in services provided by its local sites.
It comes on the back of owner Gannett announcing group ad revenue was down 24% year on year for Q3, last month.
According to Nielsen, BeatThatQuote.com was the UK's fastest-growing web site in 2007, beating Facebook into second place.
Newsqust: its titles with offer BeatThatQuote.com partnership
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